Few sectors value beauty, design and function as much as the cosmetic packaging industry. From high-end luxury cosmetics to everyday personal care products, plastics play a major role in delivering products to market.
In the 18th and 19th centuries, perfumes, fine creams and other high-end personal luxuries were almost exclusively packaged in glass and ceramic. However, the advent of hi-tech specialty resins has enabled designers to create unusual shapes, specialty colors and delivery mechanisms with plastics. Whether it’s sparkling clear, durable, diamond-faceted containers or copper-hued, satin-finish flexible tubes, plastics enable lightweight, durable and attractive packaging solutions.
For personal care products, plastics are a material of choice for manufacturing shatterproof and “no-spill” bottles, jars and tubs, caps and closures. Flexible pouches and tubes allow for improved product evacuation, which can reduce waste, while maintaining visibility. Plastics also enable innovations like compact and portable packaging, which is a growing consumer trend.
As brand owners increasingly look to reduce the amount of material, plastics deliver unparalleled benefits in terms of allowing for the design of lighter weight packaging solutions using less material overall. Increasingly, packaging designers look for ways to use recycled content, design for recyclability where it makes sense, and include helpful recycling guidance on product labeling.