Throughout this website we share ways plastics help packaging professionals use less, overall. Using plastics in packaging applications helps drive sustainability by reducing materials consumed, energy and waste.
This is really at the core of sustainability—using less, in the first place. When we talk about source reduction, we’re talking about using less raw material in the very beginning of packaging design and production. If we can recycle the packaging at the end of its initial use, that drives even greater sustainability. Plastics also enable incomparable packaging innovations, like modified atmosphere packaging or resealable pouch systems, both of which can help extend shelf life and preserve food longer.
This month, we’re pleased to join AMERIPEN, Ball, DuPont, European Bioplastic Association, Keurig Green Mountain, McDonalds, Nestle, Ocean Conservancy, Target, and The Recycling Partnership in supporting the World Wildlife Fund’s Cascading Materials Vision (CMV).
Being part of this initiative, with so many great partners, will help foster a common understanding of goals throughout the value chain so that our products and materials management systems are as resource-efficient as possible. And CMV takes a systems approach to better understanding how our waste solutions affect both people and the environment with the goal of creating value and minimizing negative impacts.
Cascading Materials Vision places value on finding solutions that optimize resources such as using materials for their most technically demanding application first and then reusing, recycling, or recovering them for energy as appropriate. We’re excited to be part of this important initiative that supports source reduction and the reuse of materials.
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